Copywriting

Next Level Starts Now:

Introducing the New Platform for Supply Chain Agility

Now there’s a new turnkey partner that takes custom work platforms from concept to installation faster and more accurately than ever before. NexCaliber Structures™ delivers large-scale automated solutions required by today’s agile supply chains with elevated performance, ease and scalability.

Steel King helps to bring a vaccine to market   

In the midst of the holiday season, the first 10,000 doses of Moderna’s new COVID-19 vaccine arrived in Wisconsin. As the nation watched the vaccine’s development and manufacturing, others worked tirelessly behind the scenes to figure out how to deploy and store these life-saving medicines.

Landlocked LBM dealer overcomes logistical restraints

When Reeves Ace hardware of Highlands, N.C., sought to improve the efficiency and merchandising of their lumber and building material operations, some serious challenges hindered logistics, quality control, and profitability.

Oversized Cantilever Rack Helps Warehouse Optimize Vertical Storage

To take full advantage of the vertical storage space of its high-ceiling, 200,000 sq. ft., warehouse distribution center, Werner Electric Supply required unusually large, customized cantilever racking. The structure, ultimately, would be so massive that it could not be traditionally manufactured. Instead, it would need to be specially designed, shipped in sections and welded on-site. MORE

Terry Bennett shares the health -and joy – of cycling

Remember riding your bike as a kid – the wind in your hair, the sound of tires on a gravel road? Or cruising the neighborhood with no particular place to go? Terry Bennett remembers, and it’s one part of childhood he refuses to give up. MORE

The drive to get the job done…

If you’ve ever taken the scenic drive around the Baraboo, WI, area, you may have found yourself passing through historic downtown Reedsburg, nestled in the heart of rural Wisconsin’s driftless area – the area of the state untouched by the glaciers and known for its rugged landscape and the largest concentration of cold-water streams in the world. MORE

Branding.

Except to those of you moonlighting as ranch hands, the term “branding” probably most often calls to mind a corporate logo – the symbol on a product or building. MORE